By the time giant high-tech, cash-burning companies like Uber catch on to the $30-trillion-plus mega trend of sustainable investing, their competition may have caught up. Big money is shifting its capital to companies that are smart enough to figure out how to mitigate risks related to sustainability and climate crises, and still turn a profit. Uber does neither. But a new entrant on the high-tech mobility scene does.
A global pandemic has exposed the weaknesses of tradition and there’s no turning back. That’s why sustainable investments wildly outperformed conventional in Q1 2020, and the world’s biggest hedge funds are betting trillions that this is the new path to profit. Sustainability is now the name of the game, and nothing has made that clearer than COVID-19. This is the biggest “Emperor’s New Clothes” story in decades. The pandemic has laid bare most major industry segments in the world, from oil and gas to travel and transportation–and not the least, ride-sharing, an explosive trend itself that is now getting a dose of a new reality.
With $30 trillion and counting pointing the way, an innovative high-tech mobility company such as Canada’s Facedrive (TSX.V:FD) has a good chance of grabbing a slice of Uber’s market share by turning ride-sharing into a sustainable industry.
Uber is neither profitable nor sustainable.
But Facedrive, plotting a pathway ahead of this trend, is positioning itself to be both. How? By listening to Big Capital and turning environmental. concern into the new industry gold standard. More specifically, by transforming ride-sharing from one of the worst polluters into a more carbon-neutral endeavor that offers riders a choice of EVs and hybrids and plants trees along the way to offset emissions for those riders who don’t make that choice.